Case Study:
Aamer Group's Digital Transformation with Raizn

Aamer Group, a prominent name in the UAE, boasts a diverse portfolio spanning various sectors. While they had established a significant offline reputation, their digital presence, particularly their app an de-commerce platforms, were not reflecting the same level of success. The objective was clear: to enhance their online stature and optimize their digital touchpoints to match their offline prominence.

Challenge
  • Digital platforms underperforming despite a strong offline reputation.
  • App faced challenges in user engagement and conversions.
  • Website not optimized for lead generation and sales.
Solution by Raizn
  • Strategic Insight: Comprehensive growth marketing strategy tailored to Aamer Group's unique challenges and objectives.
  • Data-Driven Decisions: On-site consultant engagement for in-depth data gathering, ensuring strategies were backed by real metrics.
  • App Optimization: Introduced user-centric enhancements, improving user experience and engagement..
  • Awareness & Branding: Launched targeted campaigns to boost brand recall and online visibility.
  • Lead Management: Implemented advanced lead generation strategies, seamlessly integrated with a CRM system for better lead nurturing.
  • Data Infrastructure: Comprehensive setup of tracking pixels, SDK events, and analytics tools to monitor and optimize performance.
  • Stakeholder Collaboration: Established regular communication channels with key personnel, ensuring alignment and quick decision-making.
  • Holistic Growth Approach: Beyond just numbers, focused on enhancing the overall user journey, from awareness to conversion, ensuring sustainable growth.
Benefit
  • Streamlined and data-backed digital strategy.
  • CRM integration, ensuring a seamless lead nurturing process.
  • Enhanced app user experience leading to better engagement and retention.

Results

60%
Reduction in app install costs.
30%
Decrease in cost per registered lead.
55%
Increase in qualified leads.
3.5%
Overall conversion rate.
"Partnering with Raizn was a game-changer. Not only did we see tangible results, but the depth of strategic insight and commitment to our growth was unparalleled."
- Solaiman Abueida, CEO and Founder of Aamer Group
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